Spartan’s Strategic Advantage
One of the largest in-plants in the retail business, Spartan Stores Graphic Services has both impressive capibilities and a hard-working staff.
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Joe Ranoia
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And what is this strategic advantage? Well, versatility for one. The in-plant provides so many services it can meet virtually any demand. It can take a job from design through fulfillment, while offering excellent customer service.
Convenience and fast turnaround are other strategic advantages. The 36,000-square-foot in-plant is housed right at the Spartan Stores corporate office in Byron Center, Mich., about 10 miles south of Grand Rapids. The close proximity allows the company’s trucks to assist in the delivery of printed material, along with the in-plant’s own truck and van. This convenience allows Graphic Services to provide excellent customer service to its many clients.
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