Spartan’s Strategic Advantage
One of the largest in-plants in the retail business, Spartan Stores Graphic Services has both impressive capibilities and a hard-working staff.
To promote its capabilities, the in-plant sends out quarterly mailings to all stores under the Spartan umbrella. It also mails quarterly thank you cards to its customers.
As another benefit to customers, Graphic Services runs a Web-based application called Insight. Only available to clients, Insight allows direct communication to the in-plant and houses an online job ordering and tracking system. The in-plant’s general Web site lists its services and lets customers make inquiries and place orders.
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