One of the largest in-plants in the retail business, Spartan Stores Graphic Services has both impressive capibilities and a hard-working staff.

By Joe Ranoia

“In our web printing application we’re doing a lot of version changes,” DeWildt says. The Spartan Stores retail stores alone run more than 20 versions to meet the needs of each store’s customers.

Now factor in the roughly 160 independent stores, each with its own separate branding, logos, pricing and demographic. It can be hard to keep straight, but the shop handles it. It does mean shorter runs though. DeWildt states that an average web run per version is around 30,000 impressions—modest for a web press.