Digital Color Presses: If Only They Had Known...
How about customer-related issues?
Harty: We became so good about meeting fast delivery times, our customers began to expect us to perform these miracles daily.
Smith: We used the "if you build it, they will come" approach, and that worked well for us. I'm not sure we would have had much success at pre-selling the press or its capabilities. Our customers wanted to see it in action first, then discuss applications for their business. Also, we did not clearly understand or imagine the capabilities of the press until it was in and running. At that time, we began to brainstorm new opportunities as we saw what it could do.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
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