On Demand-Into The Paperless Zone

"You must offer non-print services...to keep your business growing in the future," Pesko implored. "Make the decision today to deal with media other than print. If you elect to not make this transition, I suggest selling your business."

Using statistics bent toward a more paper-friendly future, Bernhard Schreier, chairman of Heidelberg's management board, agreed that businesses must begin providing non-paper-based services. However, he chided Pesko's assessment of the future saying, "I think both will play a major role in the future. I believe new technologies will supplement the printed page, not replace it."