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• Continued access to advanced technology and trend information.
• Security, storage and support.
A good example of what companies have to gain from diversifying their offerings is provided by commercial print provider FP Horak, of Bay City, Mich. After deciding to diversify to include information management, print-on-demand, and mailing and fulfillment services, Horak went from $10 million in sales in the traditional forms market to $22 million in information management.
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