On Demand-Into The Paperless Zone

"Make yourself a one-stop solution for your customers," Gimble encouraged printers. Some other advice:

• Be consultants to your clients.

• Help manage information migration.

• Get involved in database management.

• Offer variable data.

• Personalize digital documents.

Speaking at the same panel, Todd Deluca, executive director of strategy and development for Riso, added a second movement to the "Go Paperless" concerto, suggesting that without a strategy to manage communications, printers could end up in dire straits.