On Demand Gets Personal

Personalization seemed to be the big topic this year, with several vendors combining variable data with color printing to produce financial statements and direct mail pieces. Xeikon held a press conference to tout the incorporation of the VariScript workflow with its digital press. By placing the VariScript controller between the prepress and printing stages, and adding the variable database at that point, data is being RIPed right as it's being sent to the printer, enabling much faster printing of personalized products.