On Demand Conference Watch For New Opportunities

One of Heidelberg's chief rivals, Xerox, was getting a lot of attention at On Demand with its iGen3 press, set to launch later this year with a list price of $510,000.

"Offset is the market we're going after," revealed Frank Steenburgh, senior vice president and general manager of iGen3 Business, in an IPG interview. Able to produce 100 full-color 81⁄2x11˝ pages per minute, iGen3 is a level above the Heidelberg NexPress 2100, insisted Steenburgh, who feels the 2100 competes more directly with the DocuColor 2000.