On Demand Conference

Talk to your customers, advised Baggerley. Tell them what large-format printing can do for them. And before purchasing, he added, see a product demonstration and evaluate your current situation and needs, including RIPing, networking, prepress and hardware.

—Kentia Goodman

Wide-format Printing

From the conference rooms to the show floor, wide-format printing was a big deal at the recent On Demand conference. Avery Dennison Graphics Division was showing media manufactured for wide-format printers, while EFI and Splash had front-end solutions for these systems.