On Demand Conference

Overall, the market value of producing digital prints compared to traditional offset is growing, according to a study conducted by CAP Ventures. Large-format printing via digital ink-jet is at 61 percent compared to 8.84 percent for traditional offset. The reasons are clear: quality and quantity.

That's why Ray Baggerley's company became an early adopter of large-format printing. As the vice president of R&D at Digital Quickcolor, Inc. (DQI), Baggerley sees DQI's large-format future expanding as the demand increases. In his presentation, he pointed out that 36˝ wide prints will still be the bulk of the output and that 300 dpi is not dead.