On Demand--Build A Digital Dynasty

Her strategy, she said, is to eliminate internal paper documents when possible, help customers use documents in the most efficient way, aggressively manage costs, aggressively train and cross-train her staff, and invest in more high-productivity technology.

PDF Changing Publishing

Wednesday morning opened with a keynote address from Charles Geschke, president and CEO of Adobe Systems. Geschke explained how Adobe software is key to enabling a digital workflow. Geschke said Adobe is focusing on two areas for its Acrobat 4.0 product: producing a digital prepress workflow and helping make a seamless transformation from paper to digital distribution of corporate documents. Late stage editing, optimized output settings and custom job options will help make this possible, Geschke said.