On Demand--Build A Digital Dynasty

In another session, also devoted to this topic, Carol Doffing of Blue Cross & Blue Shield of Minnesota talked about her company's merger of its data center with the centralized duplicating and outgoing mail operations. In 1994 the company noticed that both printing operations were competing for the same business, so Doffing was called in to oversee a combined operation. Since then, she said, the cost of document production has gone down.