On Demand--Build A Digital Dynasty

"Computers have taken over a new and dominant role in the newsroom," Kroft said. And with prices on equipment coming down, and more people having access to the Internet, Kroft feels the information marketplace will be flooded with competition.

"Soon we will have a world where anyone can publish as costs come down," he said. He added that pressures for up-to-the-minute news have changed journalism from a craft into a manufacturing operation, much like on-demand printing has altered in-plants.