On Demand--Build A Digital Dynasty

Nearly 20,000 people arrived in New York recently for the conference, co-produced by Advanstar Communications and CAP Ventures. It featured 275 exhibits along with daily keynotes and conference sessions. In-Plant Graphics moderated several sessions and attended many more.

The first keynote speaker on Tuesday morning was Steve Kroft, co-editor of 60 Minutes. Kroft made some interesting parallels between the changing roles of journalists and printers. Both have seen changes in their professions through advances in technology, and both are now on-demand entities. People want their news right when it is happening, just as they want their printed work right when they need it. Kroft has seen the newsroom transform from a manual process into a digital medium, just as many printers have seen their shops change in recent years.