On Demand--Build A Digital Dynasty

Digital printing will surge to a $35 billion market by 2003. At the recent On Demand Conference, in-plant managers learned how to prepare.

Every year at the conference he started back in 1994, Charles Pesko presents the crowd with figures predicting the tremendous growth of on-demand printing. Even so, when Pesko, managing director of CAP Ventures, announced this year that digital printing will surge from $13.3 billion in 1998 to $35.1 billion in 2003—a 21 percent per year growth rate—the crowd at the On Demand Digital Printing and Publishing Strategy Conference and Exposition was duly impressed.