Ole Miss Adds NexPress

The University of Mississippi has installed a new five-color Kodak NexPress 2500 digital color printing system, which it plans to press into service to produce personalized recruitment materials.

“More than anything else, the NexPress is going to help push the shop into personalized marketing and one-to-one variable data printing,” remarks Tony Seaman, director of Printing and Graphic Services. “That is the reason we went down this road.”

Getting a Kodak digital press was a big move for this formerly all-Xerox shop. Seaman explains why his shop went this route in the cover story of the June issue of IPG.