Offset's Rough Road To Prominence

Gradually all that changed.

Postwar Innovation

Throughout the 1950s, one new technology after another was being introduced into the booming postwar economy. This period saw offset technology evolve, as well.

If letterpress printing still held an advantage because of its copy clarity and familiarity to printers, offset was now poised to blow it away with its superior speed and cost effectiveness. All it needed was a little help.