Offset's Rough Road To Prominence

"Letterpress was sharp, crisp, the quality was good, everyone understood the process. It was common ground; everyone knew what was going on," recalls Bernd Blumberg, director of Printmaster marketing for Heidelberg USA. "Then when they came in with offset, there was too much water and the inks weren't right, the paper wasn't right and you couldn't get a tight register."