Offset's Rough Road To Prominence

By today's standards the resolution was poor, but at the time it was comparable to the best laser copiers available, and represented a slight improvement for on-demand color, especially for short-runs.

Nevertheless, sales were slow.

In the first two years Heidelberg sold less than a 100 GTOs, and no one was sure how the market would develop. In fact, no one else was even making DI presses at the time.