Offset's Rough Road To Prominence

With many of the obstacles blocking offset's rise to primacy out of the way, the stage was set for offset to shake off its remaining constraints and dazzle the printing world with its flexibility. Once again, all it would take was a little help.

"I came into the business in 1971, and by that time offset was fairly well entrenched," recalls Ken Newton, A.B.Dick's senior vice president of digital systems, "but the prepress side of the business was just starting to explode, which facilitated offset's even more rapid transition."