Offset's Rough Road To Prominence

However, as the price came down and the level of quality went up, more and more print shops were able to gamble on this "new" technology. Still, involvement was generally limited to larger commercial shops.

What really sealed offset's fate was Compugraphic's introduction of a phototypesetter priced within the reach of small to medium sized plants in the late 1960s. Combined with a new generation of smaller offset presses such as A.B.Dick's 350 and 360 series and the Addressograph-Multigraph Corp.'s 1250, small print shops could now afford to delve into the rapidly growing world of offset printing.