Offset Still Essential

"We had one job recently that was six-over-six, four-color, silver over varnish," he recalls. "The magazine groups are very sophisticated."

Complementary Presses

Still other managers are finding ways to have the offset and digital operations work in tandem. At the University of Texas Medical Branch, Director of Bio-Communications David Barley says the in-plant uses offset, digital and Internet services together to serve its customers.