Offset Still Essential

"We use that four-color any time a job is going to go over 2,000 pieces," explains Manager Ed Nash.

Working for a company that specializes in magazine and book production means customers are very particular, says Nash, who has been with the in-plant for 30 years. He says his shop has quite a bit of digital equipment, including two Xerox DocuTech 6135s and two Xerox DocuColor 2060s. But when it comes to satisfying his customers in a big way, offset is the way to go. And those customers ask for a lot.