Offset Still Essential

When Quality Is Priority One

With seven offset presses, including five- and six-color Heidelbergs, the in-plant prints a large amount of color marketing and direct mail pieces. And with products like these, designed to impress the customers' customers, he says, quality is of paramount importance.

"You've got to have good equipment," he asserts, adding that a coating unit on the in-plant's six-color press may be the most important feature the operation has for producing a head-turning product.