Offset Still Essential

"Really, it's got to be your needs first," says Tom Neckvatal. "What types of print do you need to be able to do? What's your growth potential?"

Neckvatal explains that whenever his operation is in the market for an offset press, he and his team put together what he calls a "Needs Analysis." It's an exhaustive study that explores every opportunity and potential risk that lies in wait on the pressroom floor. The more difficult a question is to answer, he says, the more essential it often is to find a solution.