Offset Still the Choice For Quality
Customers want jobs printed on demand, which means on copiers and digital printers. Yet in many ways those devices still can't compare with ye olde offset press.
Kalstein: "I'd like to say, yes, it will be possible to do cost-effective 20,000 runs on digital in the future, but I don't see that happening in the next three to five years. As long as pricing on digital machines is based on click charges, it's going to be hard for them to compete with presses."
Renn: "According to industry experts, the demand for variable data and short-run printing has ushered out the age of offset. Fortunately, my customers haven't been notified yet. My offset presses actually give me the edge against a very homogenous field of competitors."
Related Content
Comments
