Offset Still the Choice For Quality
Customers want jobs printed on demand, which means on copiers and digital printers. Yet in many ways those devices still can't compare with ye olde offset press.
Offset Isn't Going Away Any Time Soon
Castro: "I don't see offset going away in the next two to three years, but I have seen significant changes from when most of the meat and butter of the shop was on offset. A year ago I'd have put a 5,000-piece job on the press because it was more cost-effective. Now I'll debate between digital and press for a job that size, particularly if I can, say, print an 81⁄2x11˝ piece two-up on the Xerox and cut the number of clicks in half. Still, give me a four-color job and ask for 20,000 copies, there's no choice but offset."
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