Offset Still the Choice For Quality
Customers want jobs printed on demand, which means on copiers and digital printers. Yet in many ways those devices still can't compare with ye olde offset press.
Renn: "Although the quality from digital machines is amazingly offset-like, it isn't offset. My manager laughs when copier reps tell him every year that the toner particles are smaller and smaller. He quips that the particles must be at the sub-atomic level by now. Marketing material and newsletters can run faster and cheaper on offset and still look a lot slicker than the work coming off highly touted digital devices."
Related Content
Comments
