Offset Still the Choice For Quality
Customers want jobs printed on demand, which means on copiers and digital printers. Yet in many ways those devices still can't compare with ye olde offset press.
The Quality Can't Be Beat
Sicklesteel: "Ink has definite benefits over toner in that there's no cracking of the image when you're folding pieces for mail. Offset presses also allow for continuous PMS matching and better registration."
Kalstein: "People always say they're willing to sacrifice quality for time and need, as in 'I need this tomorrow afternoon, so it's okay to run it on a color copier.' But when you show them the proof, they change their minds and say, 'I'll wait.' If the quality isn't there, they'll go where it is. If they're trying to match a PMS color, it's much easier on the press."
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