Offset Still the Choice For Quality
Customers want jobs printed on demand, which means on copiers and digital printers. Yet in many ways those devices still can't compare with ye olde offset press.
Criswell: "All of the presses are between 25 and 30 years old, yet I still do 60 to 70 percent of the impressions on offset, including forms of any volume, letterhead and business cards. All of my color printing is short run and done on the press. Most people don't do four-color work on single-color presses because of the added drying time and potential register problems, but for financial reasons we haven't upgraded. It's not as efficient, but it works and the machines were paid for long ago."
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