Offset Still the Choice For Quality
Customers want jobs printed on demand, which means on copiers and digital printers. Yet in many ways those devices still can't compare with ye olde offset press.
The print shop dynamic is generally driven by the conflicting demands of cost, speed and quality. Today's copiers and digital printers are the kings of speed, for example, yet the payment plans imposed by manufacturers might drive the cost so high on large jobs that printers must turn elsewhere.
That's where offset presses still shine. Despite all the hype from printer and copier manufacturers, offset presses still provide benefits that can't be found any other way. Print shop managers recognize this and are resisting the call to overthrow their old print regime in favor of an all-digital environment.
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