Offset presses continue to be star performers for in-plants.

By W. Eric Martin

Low cost on long runs is a common compliment for offset, but the definition of “long” isn’t set in stone.

“The quality improvements of CTP and lower unit cost due to efficiency gains have lowered the break-even point,” says VanderWal, “Recently we had a large poster that was much cheaper to print on press than digitally, and the quantity was only 200!”