Offset: If It Ain’t Broke...

An added bonus, says Wannigman, is that the sheet size perfectly fits the sign formats for their supermarket customers. The signs also have other issues which offset addresses far better than digital.

“With our signage, we need to create preprint that gets imprinted later with black toner, and imprinting doesn’t work very well with digital preprints,” he says. “We have tried to create toner-based color images and go back and put variable black data onto those images. But we kept running into problems—fuser, toner and curling problems.”