Offset: If It Ain’t Broke...
Offset presses continue to be star performers for in-plants.
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“We have seen a change in pattern, not a drop in overall offset volume,” says Bundsgaard, who estimates that 45 percent of his in-plant’s work volume is four-color offset. “We are obtaining longer runs, but a deduction in the short runs as far as color work goes.”
VanderWal says his in-plant’s offset volumes have dropped, but due to lower break-even points rather than digital competition.
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W. Eric Martin
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