Offset Paper - Surviving The Digital Era

"Our sense is that people are trading down from the [text] and cover grades and trading up from the core, commodity offset grades," he says. "People are more value conscious, so when they're thinking about producing a printed piece on text and cover grades, they look for alternatives."

In fact, Boise Cascade, Domtar and Weyerhaeuser have all seen movement towards opaque sheets, possibly as part of an overall trend towards whiter and brighter sheets that help color stand out better.