Offset Paper - Surviving The Digital Era

The offset paper market may be hampered by the lagging economy at the moment, but as soon as the economic indicators start to turn around, paper manufacturers say they will be off and running again.

"Historically, it declines fairly quickly and comes back quickly," says Plumberg. "When the market turns around and consumer confidence goes up, and someone like [Fed Chairman Alan] Greenspan announces that spending is up, [the turnaround in sales] happens like a light switch. It's not a gradual thing; it's feast or famine."