Offset Paper - Surviving The Digital Era

Despite the predictions of many futurists, the e-commerce boom of the late 1990s did not usher in an era of paperless transactions.

"In fact, the dotcom craze generated a lot of advertising and printing to promote these companies," Melton points out. "That's part of the reason that the printing and paper businesses seem to be off this year—the dotcoms aren't out there spending the dollars to advertise anymore."