Offset Paper - Surviving The Digital Era

Domtar discontinued its recycled offset paper because the demand simply wasn't big enough.

"The market for recycled is [people who say], 'If it doesn't cost any more, looks just as good, and performs just as well, then I'll take it,'" says Miller. "Well, nobody's created that animal yet. You have to sacrifice something, and not enough people are willing to make that sacrifice."