Offset Paper - Surviving The Digital Era

"As a paper company, we want to make sure that we provide the simplest solutions in the marketplace," says GP's Favus. "You don't want a multiplication of brands and grades. Our entire development process is geared to producing papers that will be dual platform."

"You could develop papers that work well on one or the other of those technologies," adds Melton, "but you're forcing all people in the delivery chain to carry two types of paper. If you can develop one type of paper that works on either, you can reduce the amount of inventory you have to carry and increase the flexibility of the printer to be able to use it on either technology. We have those two grades, but at the commodity level, that's where the work still needs to be done."