Offset Paper - Surviving The Digital Era

In essence, says Melton, "they're looking for more features—brighter, opaquer, smoother—at the same price, and that's just a function of the competitiveness of the paper industry right now."

Dual-purpose Papers

That competitiveness has led both Weyerhaeuser and Georgia-Pacific to develop papers (Cougar Digital and First Choice, and Titanium Opaque, respectively) that will serve users on both traditional offset equipment and the newer digital presses.