Offer as many value-added services as your in-plant can handle. The outsourcing firms will give you a wide berth.

By Bob Neubauer

• Photo ID cards for students, faculty, staff, sporting events, conferences, student police and a local government office.

• Printing of T-shirts and mouse pads.

• Supplying copy paper for 120 campus convenience copiers.

• CD burning, and printing of CD labels, covers and inserts.

• Free bookmarks for departments (with an ad for the in-plant on the back).

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Companies:
Canon U.S.A.

People:
Terry Oakes

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

Value-added Services: Your Key to Survival