Offer as many value-added services as your in-plant can handle. The outsourcing firms will give you a wide berth.

By Bob Neubauer

• Fulfillment

• Copier contract management

• Web site maintenance

• E-marketing

• Brand identity management

• Document integrity tracking

• Records/database management

• Maintaining company photo library

• Trade show support

Deterring the Outsourcing Firms

Some of the small in-plants profiled in this issue credit the addition of value-added services with keeping their in-plants alive and vibrant. The two-employee in-plant at Chippewa Valley Technical College (story on page 18) has taken on mail, CD duplication, copier repair, envelope and paper sales, deliveries and more. The sheer number of non-print services the shop now provides has served as a deterrent to facilities management companies.

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Companies:
Canon U.S.A.

People:
Terry Oakes

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

Value-added Services: Your Key to Survival