Offer as many value-added services as your in-plant can handle. The outsourcing firms will give you a wide berth.

By Bob Neubauer

Services like engraving of name plates and fulfillment—including hand-stuffing and labeling—have helped make Walgreens Printing & Mail Services an indispensable resource for the Deerfield, Ill.-based company. And doing some tasks for “free” has also helped endear the in-plant to customers.

“The biggest thing we have done is to not charge back for inserting and ink-jetting,” reports Manager Linda Balsamo. “When our customers pair that up with printing costs, we are usually the low-cost leader.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

Value-added Services: Your Key to Survival