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TransPromo: A Process, Not a One-Time Solution
Drawing on her extensive background in creating relevant, personalized communications, analyst-at-large Elizabeth Gooding led a comprehensive look at cost savings and revenue opportunities made possible with Transpromo communications.

“TransPromo is a process, not a ‘one time’ solution,” she declared. “Over time, it can maximize long-term customer value, reach new customers through existing customers, and reduce service costs.” Gooding is president of Insight Forums, an organization bringing business and technical professionals together for social networking and education designed to improve communications.