NSPA--Seeking New Solutions

In a session devoted to this topic, Edwin Bokuniewicz of Xerox pointed out that this traditional lack of color in government documents leaves in-plants with a lot of opportunities for new business. Color, he said, can spice up brochures, signs, newsletters, flyers, forms and other items. But more than just being pretty to look at, color increases the data retention rate by 70 percent, he said.