NSPA Conference Thriving Despite Cutbacks

Magical Presentation

Returning this year in his humorous role as "The Wizard," complete with pointed hat and wand, was Danka's Dick Olenych. He offered a light-hearted session on "super-sizing" your services, imploring managers to expand their services and add value. Ask customers what they are really looking for, he said. Visit agencies with the intent of just listening to them.