NSPA Conference Thriving Despite Cutbacks

Hoffman talked about the growth of e-business and the continued consolidation of suppliers, resulting in more "one-stop shopping."

He discussed his company's strategy, which includes broadening its product line, investing strongly in technology, focusing globally and emphasizing customer service.

Hoffman went on to explain the importance of customer relationship management. Anyone running a business should learn their customers' needs, then create custom solutions for them. By personalizing customer service you remain close to your customers, an essential place to be.