NSPA Conference Thriving Despite Cutbacks

For that reason, he said, in-plants should use spectrophotometers to identify colors by numeric descriptions.

"I think this was just an excellent program," said Don Bailey afterwards, adding that the importance of ink has long been overlooked.

Another session discussed the idea of bringing print and mail under one roof. Brian Baxendale, executive vice president of Pitney Bowes, pointed out that mass communication is being replaced by one-to-one communication, requiring more accurate data to be compiled on constituents. He urged in-plant managers to get control of the data streams, enabling them to be the providers of personalized printing and mailing.