NSPA Conference Thriving Despite Cutbacks

He also urged managers to win new customers with kindness. Make them rave about you, he said.

"You've got to be a Wal-Mart greeter," he declared, implying that in-plant employees should be friendly to every customer as they arrive. Sales, he stressed, is everyone's job.

Don't neglect your employees, either, he added. Bring your passion and excitement to them.